How We Built a 98/100 Speed Website That Generates 18+ Monthly Leads
Read how custom web layouts on Wix Studio and targeted local SEO helped Steady Home Supports capture high-ticket NDIS participants and expand their care network.
The Challenge
Steady Home Supports provides crucial disability care and community support services. However, their legacy website was failing to acquire clients due to several structural issues:
- Slow Loading Speed: Heavily compressed template elements caused page load delays, resulting in a high visitor bounce rate.
- Poor Accessibility (WCAG Compliance): Support seekers with disabilities found the site difficult to navigate using assistive screen-reading technologies.
- Zero Google Visibility: The site was completely unranked for critical terms like "NDIS support providers near me" or "disability care services."
The Solution
At WixDesigns, we re-architected the site using the premium Wix Studio engine. We implemented a complete custom design solution tailored to capture leads and ensure accessibility:
- Bespoke Accessibility Integration: Structured the HTML layout with semantic landmark regions, alt tags, and screen-reader accessibility rules to comply with WCAG 2.1 guidelines.
- Performance Optimization: Configured clean CSS Grid layouts, deferred JavaScript loads, and stored media files on high-performance global CDN edges, resulting in a 98/100 Mobile PageSpeed score.
- High-Intent Conversion Silo: Designed a streamlined enquiry form that minimized friction, alongside a prominent mobile-first click-to-call configuration.
- Local Entity Schema Mapping: Embedded detailed JSON-LD local schema markers linking their services to specific regional zones, helping search engines map their business authority.
The Results
Within weeks of launching the new site on Wix Studio, the performance gains converted directly into client acquisition:
- 240% Increase in Traffic: Improved local organic rankings pushed the website into the top 3 spots for regional NDIS service queries.
- 18+ New Client Leads Monthly: Streamlined intake forms and clear call-to-action buttons converted passive readers into active service enquiries.
- Zero Maintenance Friction: The Wix Studio dashboard allowed the client to edit services and manage incoming enquiries without requiring high developer retainers.
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